The company has provided clothing for Davis Cup referees, officials and ball kids. The terms of the sponsorship have been widened to include not only fashion but also the full range of HUGO BOSS beauty products for men and women.
“HUGO BOSS products are available in over 100 countries around the world. As a global fashion company, our partnership with the Davis Cup offers the ideal platform for showcasing our brand name and image in a dynamic, sophisticated and exceptionally international environment,” said Philipp Wolff, director worldwide communication, HUGO BOSS.
The competition is the largest annual international team event in sport with 134 nations entered in 2005. The event will be played between March and December.
Defending champion is Spain, who defeated the United States 3-2 in Seville before 27,200 spectators daily, the largest crowd in history for a sanctioned tennis event.
The title sponsor is BNP Paribas, the Official Bank of Davis Cup. Joining HUGO BOSS as international sponsors are Adecco (Official Recruitment), Fossil (Official Watch), Getronics (Official ICT Sponsor), Kia Motors (Official Car) and NH Hoteles (Official Hotel).
International partners are NTT (Official Managed Hosting Partner) and Wilson Sporting Goods (Official Ball).
