SportBusiness.com

KRUMREY TO PERFORM AS SALES DIRECTOR

Florian Krumrey has been appointed as sales director at The Performers, a leading marketing agency in sport, music and entertainment.

Former ATP Tour professional Krumrey, sales manager at The Performers in Munich since 2002, will also be assistant to Peter Olsson, the managing director.

The Performers agency develops, manages and markets media relevant rights for well-known celebrities such as Muhammad Ali, Anastacia, Michael Ballack, Oliver Bierhoff, Heiner Lauterbach as well as the Hungarian and Croatian national soccer teams.