Perfect Motion, which has been trading for just a year, will also manage marketing and communications on behalf of EMDA around the race, now in its second year.
World-class cyclists are due to hit the East Midlands on September 2, but a summer campaign to promote cycling and its benefits is planned to start in May.
Another recent client is the British Canoe Union. The union has appointed Perfect Motion to carry out PR and marketing activities, aimed at enhancing the profile of the sport, increasing membership and campaigning to increase river access for paddlers across the country.
