More than half is in cash donations from a city consortium brought together to provide financial backing for London’s bid. Further donations are expected, reports GamesBids.com
There are nine consortium members representing a range of city institutions.
According to the Financial Times, London’s target of £28million to launch the bid has already been raised, split between the government, the mayor’s London Development Agency, and corporate supporters including Accenture, BT, BA, Virgin and EDF Energy.
The extra money will help London 2012 increase the branding and marketing of the bid ahead of the IOC’s vote in Singapore in July.
