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BBC SPORTS CHANNEL

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The BBC is reportedly looking to launch its own dedicated sports channel.

The new station would air more coverage of minority sports normally sidelined by the major broadcasters, according to a report in London’s Evening Standard newspaper.

Minor sports are said to struggle for financial support through sponsorship due to a lack of TV coverage.

An earlier joint-venture with NTL for a 'British Sport' channel, broadcasting footage from the BBC archives, was dropped in 2001.