With a Kawasaki package, again managed in conjunction with Dienza Performance, the deal marks Sendo's second consecutive year supporting British Superbikes (BSB), the world's largest domestic superbike competition.
Sendo global marketing director, Kevin Lawless, said: "Sendo's 2004 partnership with Superbikes was extremely rewarding on a number of levels. Not only did it increase the company's consumer awareness but it also gave us a communication platform that resonated with our staff, customers, suppliers and Superbikes fans alike.
"This year, Sendo has significantly advanced its involvement and will be focusing our efforts on leveraging the Sendo Superbikes Team globally.
"In 2005 we will focus on rolling out international programmes that highlight our commitment to using Superbikes to support out product and company awareness. We will do this through dedicated customer and partner programmes in all of our markets across the world."
Sendo's global Superbikes programme includes many exclusive off track events such as the Sendo Track Experience held in Spain twice yearly.
The company is concluding its customer programme which will see POS and on-pack promotions in multiple markets across Europe and South America.
