The sum comprises $90million for the 2010 Olympic Winter Games (compared to $28 million for Turin 2006) and $63 million for the 2012 Olympic Summer Games (compared to $45 million for Beijing 2008).
Bell Globemedia/Rogers Media's offer will ensure coast-to-coast coverage of the Olympic Games reaching all languages, multicultural and ethnic groups across a range of platforms including over-the-air television and radio with CTV (English), TQS (French), Rogers Radio and Omni 1 & 2.
In addition, it will include cable television/satellite with TSN, RSN, RDS, OLN, and RIS, and mobile platforms with Bell Mobility and Rogers Wireless
The decision was made after a day of meetings held at the International Olympic Committee (IOC) headquarters in Lausanne during which Bell Globemedia/Rogers Media and CBC each submitted proposals.
The negotiation process started in November last year with preliminary discussions with media organisations in Toronto.
