Sportsbrand Media Group has appointed Mark Semmence as director of International Cricket and general manager of Middle Eastern Region.
Semmence, a previous founder of Sports Services Group, worked at Sportbusiness Group as consulting director and with Quintus Group in London and New York on projects such as the Cricket and Rugby World Cups, the Professional Cricket Association and the commercial development of the Worldwide Champions Tennis Tour.
He will be based in Dubai to take advantage of the strong cricket culture in Asia and maximise commercial opportunities that exist within the Middle-Eastern region.
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