Racing UK is owned by 31 leading UK racecourses, so owns all the rights required to operate its own media services, such as broadband, mobile and TV services.
Andrew Brown, chief operating officer, Racing UK, said: “We operate our own channel so we are not restricted by deals with third party broadcasters, which means that we can offer simultaneous live coverage through the Internet. We believe this is a prospect that will prove very attractive to a number of commercial partners."
Racing UK launched its subscription service on satellite and cable TV in October 2004 and by the end of November reached its break-even target of 20,000 subscribers, a year ahead of schedule.
Will Muirhead, chief executive, Sportev, said: “Racing UK has a proposition that has no comparison in sports broadcasting. No other UK based sports rights holder has the ability to offer live coverage of its entire media portfolio to mobile operators and online sports and gaming entities.
"We look forward to understanding how this will affect this rapidly evolving market.”
