The commission will be in New York from February 20 to 24 to assess New York city’s bid. The new advertising campaign includes television, print, outdoor, transit and online elements centering on the theme of “Let The Dreams Begin,” and aims to illustrate the energy and excitement that an Olympic and Paralympic Games would have in New York.
The colorful advertisements, all of which were donated to NYC2012, mark the final advertising push for the bid committee as it enters the final stretch of the city’s effort to host the 2012 Games.
In addition to billboards, bus shelters, street pole banners, posters, radio, television and print ads, Olympic logos and signs will appear on all of New York’s 4,000 subway cars, 7,000 buses, and 13,000 taxicabs.
Said Mayor Bloomberg. “We are home to people from every corner of the globe, and as the world’s most diverse city, we are an Olympic Village everyday. So no matter what the sport is, no matter who is in the pool, in the ring, or on the field – they’ll be performing in front of a hometown crowd.”
“‘Every country gets home field advantage,’ ‘people will speak your language’ and ‘humanity will shine’ are a few of the copy lines for this advertising campaign which capture the spirit and feel of a Games in New York,” said NYC2012 director of marketing & communications Amy Stanton.
