Said John Long, CEO of the USEF: "Their track record in gaining TV exposure for emerging sports is impressive. Our partnership with them on last spring's Rolex Kentucky Three Day event produced nearly twice the anticipated rating on NBC, and we expect to quickly build on that great start.
"We are writing a new chapter in USEF history as we begin to aggressively market our sport as we never have before. We currently have a comprehensive research initiative underway to clearly define the lifestyle and demographics of our more than 86,000 members, and to guide us in our brand positioning and sponsorship activities."
Carr-Hughes Productions has a long history working with equestrian sport, as well as other Olympic-related sports including luge, speed skating, curling and cycling.
