It will provide a broadband subscription platform so racing fans can watch live footage from more than half of all UK racing fixtures plus every Irish meeting and racing from up to seven North American tracks every night.
Servecast will also provide 24/7 content capture, encoding and delivery services for the new platform.
Mark O’Meara, Servecast CEO, said: “Racing is particularly well suited to broadband delivery because of its widespread appeal and extensive live coverage seven days per week.”
“We are delighted to have been selected by At the Races to provide this service. Our selection further reinforces our leadership position in UK broadband sport, where we now broadcast over 80 per cent of all Premiership Football, England International Cricket and British and Irish racing.”
Matthew Imi, At The Races CEO, said: “At The Races is committed to providing the very best service for fans of UK, Irish and North American racing. The At The Races broadband service enables us to reach even more viewers as well as the nine million homes that can receive our channel via satellite in the UK alone.”
Available at www.attheraces.com, the service costs £9.99 per month.
