The Sussex-based motor insurer will be title sponsor of the Hastings Direct International Championships, now firmly established in the women's tennis calendar in the run-up to Wimbledon.
Said Hastings Direct's chairman and CEO David Gundlach: "We've enjoyed a highly successful three-year partnership with the LTA as we were involved in other projects before sponsoring the Hastings Direct International Championships in 2003.”
The grasscourt championships - due to be played from June 11 to 18 at Devonshire Park, Eastbourne - regularly attracts 28 of the world's top female players, who this year will be competing for £487,400 in prize money.
