Fox says it has sold 95 per cent of its Super Bowl Inventory even though the rates are up $100,000 from last year.
Anheuser-Busch, which will again be a top Super Bowl advertiser and purchased 10 of the 30-second commercial spots.
Super Bowl advertising has become a major sideshow to the game itself and something of a badge of honour for corporate America. Acres of newsprint are given over to previews and reviews. Creatives at agencies across the States save their best and most ingenious work for Super Bowl which is often used to launch new campaigns.
Brands and agencies remain tight-lipped about their creative approach ahead of the big game although observers believe this year will see a shift away from the wacky humour seen of late.
ESPN.com reported that Volvo, a first-time Super Bowl advertiser, will only say it put together a spot for its new V-8 sports utility vehicle.
Go Daddy Group Inc., a leading vendor of Internet names, will be making its Super Bowl debut. Founder Bob Parsons said his company expects to rake in $200million this year, ensuring that if the ad for www.GoDaddy.com is "a complete whiff, we're still fine".
