Spanish telecommunications giant Telefonica has bought the TV rights to the Spanish League and Cup soccer for the rest of the season.
It follows an agreement with rights owners Audiovisul Sports, part of Grupo Sogecable.
All Primera Liga and Cup matches will be offered as pay-per-view on Telefonica’s new broadband TV offering, Imagenio.
The first group of matches were offered last weekend at a promotional price of B8 a match.
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