SportBusiness.com

ROBINSON IN BURST TO INTERNET'S UKFAST

England rugby union captain Jason Robinson has joined forces with the internet sector, through an association with UKFast.

The company, which provides internet and business solutions, has unveiled a new advertising campaign with Jason Robinson as its front man.

Head of Marketing at UKFast, Laura Blizard, said: “The idea of UKFast working as a team with their clients and offering rock solid IT solutions drove us straight to England favourite Jason Robinson. The Sale Sharks captain epitomises our key strengths - speed, precision, expertise and team support.

“Now is the perfect time to build on the recognition we’ve earned. We won our first major award with Future Publishing and their magazines can help us extend our reach across the UK. Using prominent sports figures in our ads gives our product a competitive edge and provides something rarely seen in the trade press.”