These are some of the findings in the Barclays Fans’ Spending Report, which claims to be the most comprehensive piece of research into fans expenditure ever.
Looking and feeling good is apparently a priority and supporters spend £695 a year on health and beauty products, gym memberships and haircuts – more than is spent on clothes (£685) or eating out (£461).
The spending habits of over 275,000 soccer fans were analysed for the report which paints a picture of house-proud, style conscious people who enjoy meals out, holidays and the great outdoors.
As well as profiling today’s average fan, the report also reveals the varied lifestyle choices of fans of the 20 Premier League clubs.
Total spending on CDs and DVDs for the average fan is £116 per year.
The analysis was carried out as part of ongoing research by Premiership sponsor Barclays to better understand fans’ lifestyles and attitudes.
Nic Gault, Barclays Group sponsorship director, said: “Fans are as style conscious as their favourite Barclays Premiership players. Football shapes everyday lifestyle choices, whether it is what you wear, where you go on holiday or what book you read.”
