It will see their Lucozade Energy brand installed as the ‘Official Energy Drink of the WRC’ for the forthcoming season.
WRC’s popularity has been growing year on year and in 2004, was watched by over 700 million viewers in almost 200 countries. Typically, WRC events comprise of around 25 special stages and are spread over three days.
GSK had appointed leading UK partnership marketing consultancy, Lighthouse Communications Ltd. to negotiate the extensive WRC sponsorship package.
As a lead sponsor, Lucozade Energy will benefit from additional rights including use of the WRC logo and team car imagery in promotional activity and on-pack, behind-the-scenes access to all WRC events worldwide and the supply of Lucozade Energy at events.
Lucozade Energy will activate their new relationship with the WRC by launching a unique through-the-line campaign in March, that has been designed to capture the excitement and diversity of the Championships and offer consumers once-in- a-lifetime experiences.
