SportBusiness.com

CHAMP CAR SPEED INTO GEAR

The Champ Car World Series has agreed an exclusive licensing and merchandising partnership for 2005 with Speedgear, the leading open wheel merchandise company in North America.

The agreement makes Speedgear the exclusive licensing agency for Champ Car and includes the rights to use the properties of every team and driver in the series.

It includes exclusive trackside rights at every round of the ‘Bridgestone Presents Champ Car World Series Powered by Ford’.

All products will also be available at the Champ Car Stuff online store at the official website of the series, www.ChampCarWorldSeries.com, as well as through links on every team and driver website and at Speedgear.com.