SportBusiness.com

VODAFONE SPONSOR JAPANESE SOCCER SIDE

Vodafone K.K. has agreed to sponsor Urawa Red Diamonds (Urawa Reds) soccer club in the J.League Division 1 (J1) for two years starting with the 2005 season.

As part of the main partnership agreement, the Vodafone logo will feature on the front of the Urawa Reds shirts.

Vodafone K.K., a subsidiary of Vodafone Group plc, plans to deliver special Vodafone live! content to customers, develop merchandise featuring the logos of Vodafone and the Urawa Reds and to hold events at stadiums and Vodafone shops.

The company is the principal sponsor of Premier League giants Manchester United and also supports the Benfica in Portugal and the Greek national side.