The agreement makes MLBAM the exclusive provider of Internet-related services and other interactive media services to NAPBL (better known as Minor League Baseball). Financial terms of the agreement were not disclosed.
The online agreement makes MLBAM exclusively responsible for the development, operation and maintenance of the official NAPBL website, the websites for each of the NAPBL leagues and the websites for the NAPBL teams that elect to participate in the new website network.
The agreement begins with the start of the 2005 season and extends through 2014. NAPBL currently governs 17 leagues and about 200 individual teams.
As part of the agreement MLBAM will handle the online sale of merchandise, including tickets, content, advertising and sponsorships and statistical syndication for the network.
MLBAM will have the exclusive online use of NAPBL, league and team trademarks, names, logos, mascots, player names, likenesses, photos and game audio and video.
