Vieira will be managed on a day-to-day basis by Jamie Jarvis, of JAJ Communications Ltd, Global Brands’ soccer consultant and a leading sports marketing and sponsorship agency.
Jonathan Sieff, managing director of Global Brands, says: “The signing of Patrick is an integral part of Global Brands’ football strategy and is the first step of our multi-layered plan, involving licensing, retail and merchandise in the football space. Patrick’s commitment to Global Brands, reinforces our vision of being a one stop shop for celebrities, licensees, retailers and brands.”
Jamie Jarvis, former senior marketing officer at SFX Sports Group, says: “Patrick is at the peak of his career and we will be looking to align him with some traditional player endorsement opportunities, but also using Global Brands’ licensing strategy, we intend to create some non-traditional and exciting opportunities for Patrick.”
