SportBusiness.com

BK TELEKOM IN WORLD CUP RIGHTS DEAL

Infront Sports & Media has struck a deal with BK Telekom of Serbia and Montenegro and the former Yugoslav Republic of Macedonia, for broadcast rights to the 2006 World Cup.

BK Telekom has acquired a package of live and delayed broadcast rights for all matches via terrestrial, satellite, cable and radio, exclusively across the territory in the languages of Serbian, Macedonian, Hungarian and Albanian.

In Europe, rights agreements have now been signed covering 40 countries, equivalent to 77 per cent of the continent.