The agreement with MLM - who were also partners for the 2002 FIFA World Cup - includes the right to broadcast all the 64 matches live across free-to-air networks, pay-TV (over satellite and cable) and via radio in two languages – English and Bahasa Malaysia (Malay).
M-League is a media rights marketing agency based in Kuala Lumpur and it plans to sub-license the rights, consistent with FIFA’s distribution policy. In 2002, all 64 matches were televised live and shared between the four leading Malaysian broadcasters – a first in Malaysia.
In a separate agreement, MLM has also acquired the mobile telephone rights within the territory, including the right to deliver highlights of the 2006 World Cup matches to mobile phones.
