Launched in January to coincide with the start of the new season in Monte Carlo, the new collaboration will see a new subscription broadband service and range of mobile products for 3G, GPRS and SMS-enabled phones.
The deal will Include an overhaul of the existing WRC.com website plus the launch of WRC+, a new broadband subscription service aimed at the 800 million global audience.
Premium TV is best known for its partnership with soccer clubs in the UK that sees it build and market official club sites, along with a backbone video content premium section.
The new broadband subscription service will feature video stage highlights, driver interviews, exclusive in-car footage, virtual spectator coverage, real-time results, live streamed audio of all rallies, plus a searchable video archive of classic rally action.
The WRC+ mobile content offering features video footage of stage highlights and exclusive tailor-made driver interviews to be sold territory-by-territory.
