It will expand its association as the Official Camera of the US Open and its charter sponsorship of the US Open Series, the eight-week summer tennis season that links 10 tournaments to the US Open.
Olympus, a leader in consumer and professional digital photography, will be designated as the “Official Camera” of the US Open and the US Open Series and will be named the “Official Binocular” and “Official Photo Image Storage and Image Printing” sponsor of the US Open.
It has also agreed to a national media buy for US Open and US Open Series telecasts. In addition, Olympus will receive advertising and sponsorship on USOpen.org and in USTA publications.
Olympus will have expanded visibility at the US Open including back wall signage at Arthur Ashe Stadium and the other show courts at the US Open, and will be featured on the video scoreboards inside and outside Arthur Ashe Stadium.
In addition, they will provide players, fans and photographers with significant on-site amenities, including a professional camera service center at the USTA National Tennis Center, product sampling of Olympus digital cameras, and an Olympus booth on-site.
The US Open is the largest annually attended sporting event in the world. In 2004, the USTA launched the US Open Series, linking 10 North American summer hard court tournaments to the US Open, creating a summer-long season for tennis.
Together, the US Open and the US Open Series attracted a record 140 million television viewers and a total attendance of over 1.5 million fans.
