The brief will commence from January 4, 2005 and will focus on creating and co-ordinating central sports events and platforms for media exploitation across Reebok’s main European markets.
The role has been developed to enhance the brand’s sporting credentials, working with global and regional brand symbols and events including world number two tennis star, Andy Roddick, double Olympic Gold Medallist, Kelly Holmes, Manchester United soccer star, Ryan Giggs, the recently signed partnership with the 2005 Paris Marathon and the brand’s partnerships with US sports including the NFL and NBA.
M&C Saatchi Sponsorship has also scooped the inaugural 2004 ‘Sponsorship Agency of the Year Award’ from Marketing magazine.
