adidas will be INTERSPORT’s exclusive international football partner for the 2006 FIFA World Cup Germany. In addition, adidas will be the dominant football brand in INTERSPORT stores across Europe, Russia and Canada.
The financial terms of the deal have been kept confidential.
INTERSPORT retailers will be given exclusive products, usage of adidas symbols and communication tools to support the product offering.
adidas is Official Supplier of the UEFA Champions League and Official Sponsor, Outfitter and Licensee of the 2006 FIFA World Cup Germany.
INTERSPORT Group boasts a turnover of euros 7.15billion and more than 4,700 specialist sports shops in 28 countries.
