This announcement builds on the other powerhouse brands - official sponsors Zurich and kit supplier adidas - already signed up.
Sure for Men, the UK’s leading deodorant brand, has been confirmed as the second commercial partner for the forthcoming tour. With more partnerships for next year’s tour soon to be announced, Octagon Marketing says its commercial drive in support of the tour is almost complete.
“We are delighted to have Sure for Men join our impressive line up of commercial partners for the 2005 tour. Rugby’s global profile is going from strength to strength and confirms our belief that the Lions tour will be the biggest sporting event of the year,” said John Feehan, chief executive, British Lions Ltd.
