This covers it’s principal properties of the British Alpine Ski Team, British Freestyle Ski Team and the British Snowboard Team. Aura Sports will work in conjunction with sports PR and marketing consultancy MTA Media.
Jason Cockburn, CEO of Snowsport GB, said: “We are very excited about the prospect of this relationship. Britain has always produced excellent snow sports athletes, but generally they have come through one at a time.
“Right now we have strength in depth and we feel that with the right commercial relationships in place this team can go to World Cup’s, World Championship and Olympic Games and compete on an even footing with the larger Alpine nations.”
Mark Thursfield, of MTA Media, said: “We are setting out to offer something new to traditional sponsorship agreements, by building a marketing and a media relations strategy into the sponsorship at the front end.
“I think that most of us can recall potentially good campaigns that failed to deliver for the sponsor due to the lack of a clear communications strategy around the property.”
