SportBusiness.com

SKY UP RUGBY COVERAGE

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Sky Sports will broadcast seven live matches in round four of the Heineken Cup, delivering more live Heineken Cup rugby in one weekend than ever before.

With the addition of Sky Italia's live coverage of the Calvisano vs. Biarritz game, a total of eight of the twelve Heineken Cup matches on offer will be broadcast live to audiences across Europe.

Derek McGrath, ERC chief executive, said: “The fact that Sky Sports are broadcasting seven live games this weekend reflects the huge public appetite for top quality Heineken Cup action.”