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VIASAT WRESTLE SCANDINAVIAN TV DEAL

World Wrestling Entertainment has signed a new agreement with Viasat Broadcasting that will launch the WWE brand throughout Scandinavia on free-to-air television.

The Viasat platform - part of the international entertainment broadcasting group, Modern Times Group MTG - has acquired WWE RAW and SmackDown! for broadcast across Sweden, Denmark and Norway.

Viasat is a multi-channel broadcaster operating in both the free-TV and pay-TV sectors. The shows will be broadcast on ZTV in Norway and Sweden, and TV3+ in Denmark, reaching more than four million households in the three territories.

The deal represents 156 hours of original programming across Norway, Sweden and Denmark, seen as a foundation for the development of the WWE brand.