The deal was negotiated by Nottingham-based Perfect Motion Sports Marketing Ltd and will see the RFUW supplied with bottled water for the rest of the current international season.
It will enable the RFUW to invest the cash normally spent on water supply, in other areas of the game to further its development.
David Duncan, of 464 Soft Drinks, said: “We are very pleased to be able to invest in Women’s rugby, developing it as a sport played within schools and at an international level. At 464 we see a lot of similarities with women’s rugby, we are both effectively developing our brands and looking to broaden our target markets.
The supply deal is effective immediately and covers the 44 players that make up England’s elite squad, as well as The Academy, Under-19s and student teams.






