SportBusiness.com

TALENT MANAGEMENT COMPANY LAUNCHED

Sportacus has set up a new company, Sportacus Talent Management, to develop commercial deals for sports and entertainment stars.

The company will look to broker commercial sponsorships between sponsors, advertising agencies and the stars.

London-based Sportacus, which operates in the area of naming rights and sports sponsorship, will be dedicating a separate business unit to its new discipline.