SportBusiness.com

KAREN EARL SPONSORSHIP TAKES OFF WITH BA

Karen Earl Sponsorship (KES) has been appointed by British Airways as its preferred supplier for sponsorship consultancy.

The initial roles that British Airways has appointed the KES team to undertake include consultancy for global sponsorship strategy development and partnering for contract negotiations.

It also includes creation of the activation strategy for British Airways’ recently announced sponsorships of the English Rugby Football Union (RFU) and the Scottish Rugby Union (SRU).