The global player in electronics, information and communication products has booked the SPORTFIVE “Qualifiers 2006” package that converges the marketing rights of numerous European football associations.
In addition to classic panel advertising, the Korean technology company will have a promotional presence at a series of matches.
There will also be business-to-business communication, provided by the hospitality elements included in the Qualifiers 2006 package.
“LG Electronics has underlined its belief in sponsoring by supporting a large variety of sports around the world, from car racing and yachting to this number-one European sport – football,” said Sang Bae Park, general manager at LG Electronics.
