Starting with the first two events in Dubai (December 2-3) and South Africa (December 10-11), daily radio news bulletins will be made be available to radio broadcasters worldwide.
Well-known commentator Nigel Starmer-Smith will produce a two-minute summary of each day's action, available for download on the IRB's secure extranet along with other content such as interviews with players and coaches.
The service follows the launch of the new IRB Sevens website, www.irbsevens.com.
TWI also managed the radio host broadcasts during Rugby World Cup 2003, which involved making matches available on a world feed.
Chris Rea, IRB head of communications, said: "The IRB is seeking to extend its broadcasting operations as part of its global development and promotions strategy, and the syndicated radio reports from the IRB Sevens are the start of what we hope will be greatly increased broadcast coverage of our events and tournaments.”
