The one-year deal strengthens Brit Insurance’s commercial ties with the game that already include sponsorship of Surrey CCC, The Brit Oval and the Bunburys Cricket Club.
Sponsorship monies generated from the deal will contribute towards the funding of the PCA’s ‘Cricket in the Community’ schemes and will also be used to maintain ongoing PCA initiatives aimed at providing support to current and former professionals.
Brit stands to profit from a range of commercial benefits including branding at all PCA events, access to Team England players, networking opportunities amongst the PCA’s family of business partners and the right to a host of valuable PCA-hospitality events.
