SportBusiness.com

NBA TAPS MIDDLE EAST

The NBA and Alhurra Television has reached agreement for the Middle East satellite television channel to provide the growing basketball fan base with NBA games for the first time.

The agreement includes a top NBA matchup to be televised live every week in the Middle East throughout the season, along with weekly customised episodes of NBA Jam, a lifestyle show offering behind-the-scenes features of NBA teams and players.

It will be the second season Alhurra has partnered with the NBA since the channel's debut in February 2004, when episodes of NBA Inside Stuff were broadcast weekly.

"Alhurra is quickly becoming a very prominent and valuable source of news, information and entertainment to millions of Arabic speakers," said NBA commissioner David Stern.

"We are gratified to play a role in its growth and development as we continue to bring NBA games and programming to fans in the Middle East and around the world."