Wolff, who will continue to report to ESPN and ABC Sports president George Bodenheimer, had been senior vice president and managing director, ESPN International since June 2002.
Wolff will continue to oversee all of ESPN’s businesses outside of the US, including television, radio, print, internet, wireless, consumer products and event management.
He and his team from ESPN International plan to work closely with ESPN’s domestic groups in a bid to grow the ESPN brand abroad by launching new businesses and expanding existing franchises.
Under Wolff’s stewardship, ESPN International has evolved to include ownership, in whole or in part, of 30 television networks, as well as radio and internet businesses, which together extend the ESPN brand to more than 190 countries and territories.
In addition, ESPN’s flagship programme SportsCenter has been developed into a franchise that now includes local editions for viewers in Canada, Brazil, Argentina, Mexico, India, Taiwan, and Hong Kong, among others.
Recently, Wolff has overseen the launch of a variety of ancillary international businesses including ESPN The Magazine in China, ESPN and X Games-branded consumer products in Japan, and X Games events in Latin America and Asia.
