Gerhard Heiberg tells aroundtherings.com that Beijing organisers should have no trouble filling the nine or 10 top-tier national partnership categories by the end of the year.
Already six companies have signed on for these deals. They will cost upwards of $80million, more than the going rate for worldwide Olympic sponsorships.
Heiberg is heading from Beijing to Hong Kong for a speech to business leaders. He says the talk is part of efforts to include Hong Kong in the Olympics, being part of China.
