SportBusiness.com

FAST WEB MEDIA AND LITTLEWOODS LINK ONLINE

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Fast Web Media, the UK-based operating company, wholly owned by Total Sports Online ASA, has teamed up with Sport-e.com, part of the Littlewoods Home Shopping Group.

Sport-e will provide a new online retail experience for consumers via 4thegame.com one of the world’s oldest and largest sports web sites.

The agreement will see Sport-e.com become the exclusive online partner of 4thegame.com for sports footwear, clothing and equipment.

Fast Web Media’s flagship site, www.4thegame.com, will become a fully-fledged retail site offering users football news and information and the opportunity to purchase a wide variety of goods at competitive prices.

Michael Flynn, CEO of Fast Web Media said: “We still believe content is a priority and 4thegame will maintain its high standard in providing users with news and information.

“By adding a large retail element we are giving users an instant ability to purchase whilst searching for news on their favourite team and players. This synergy will flourish under the newly designed 4thegame website, due to go live mid-November.”