SportBusiness.com

RAKUTEN WIN JAPANESE BASEBALL FRANCHISE

Japan's biggest online shopping mall operator, Rakuten Inc., has won a hotly contested battle for the country's first new baseball franchise in 50 years.

The Guardian Unlimited website reports that the agreement ended a drama that began in September when players went on strike for the first time in the game's 70-year history in Japan in protest at a planned team merger.

The labour action won overwhelming support from the fans and prompted the teams' management to agree to allow the entry of a new club.

The new team - the Tohoku Rakuten Golden Eagles - will play in the north-eastern city of Sendai from next season.

Rakuten edged out Internet services firm Livedoor Co. which had also been vying to establish a team in Sendai.

The entry of Rakuten and Mikitani to Japanese baseball ownership is a watershed for the sport, whose owners have traditionally been from the railroad, food service and media industries.