This alliance will result in the formation of a new race management board to manage and market the 5-Oceans Round the World Yacht Race, which will next run in 2006/7. GSN will be exclusively responsible for the marketing of the broadcast and sponsorship rights to the race on a worldwide basis.
Commenting on today’s announcement, Sir Robin Knox-Johnston, the first man to sail solo non-stop around the world, said: “The new Grand Prix format, coupled with the GSN’s marketing firepower, will make it the most successful edition yet.
“The notice of race has been published and interest from syndicates is at an all time high. Our partnership with GSN will help further develop the 5-Ocean’s commercial potential bringing it to the fore of both the yachting and sporting calendars.”
Thomas Martens, CEO of Global Sportnet, said: “Sailing is a growth sport and we love the heritage of the 5-Oceans and the modern vision Sir Robin has for its future. Our relationships with the world’s broadcaster networks will deliver significant TV exposure to sponsors and cities backing the race.
“We also look forward to breaking new ground by delivering the action to a whole new fan base through our pioneering broadband TV platform.”
