SportBusiness.com

NBA PLAYERS STRIKE GOLD

Goldas Jewellery has signed a new license agreement that will add stars of the US National Basketball Association (NBA) to its collections.

According to a statement from the company, Goldas has exclusive authorisation both in Turkey and the Middle East for production and sale of all valuable gold and other minerals using the names, colours, branding and logos of all players in NBA teams, reports Economy News Service Istanbul.

The NBA includes Turkish players such as Hidayet Turkoglu, Mehmet Okur and Ibrahim Kutluay (who recently transferred to the Seattle Supersonics).

Goldas is due to start production of NBA accessories for the region's basketball fans.