It is the first time Betfair has appointed a consumer PR agency in the UK since its formation four years ago.
Pitch has been engaged on an 18-month contract with the aim of building the Betfair brand and educating consumers about Betfair’s full range of betting services.
Betfair, founded by Andrew Black and Edward Wray in 2000, is a registered bookmaker operating a ‘betting exchange’.
Exchange betting utilises internet technology to enable punters to bet on prices set by others.
Since its launch Betfair has grown rapidly to become the world’s leading online betting company.
