SPORTBOX.tv will provide exclusive sports content such as daily video news bulletins, exclusive and unedited video interviews, press conference coverage, training ground highlights and live audio and text commentaries from all major sporting events.
The content can be easily integrated into third party sites via a broadband focused media player, as well as the option of taking additional content such as live match-centre coverage, the latest high resolution action photographs and in-depth statistics.
All elements of the content offering can be viewed at http://www.sportbox.tv
SPORTBOX.tv aims to provide users with all the sports information they need, with commercial information integrated into editorial content.
It will initially cover football and horse racing, with comprehensive coverage of cricket, Formula One, golf, rugby union, rugby league and tennis to be introduced in the forthcoming months.
Simon Burrell, managing director of Leeds-based ESA, said: “We have been aware for some time that brands associated with sport need to increase customer loyalty online and find ways to differentiate their online offerings.
“SPORTBOX.tv will be a particularly effective driver of impulse betting and gaming activity, for example, with the facility to promote betting markets through timely and relevant cross-promotional activity.”
ESA have collaborated with GG.com and the Sports Broadcasting Company to create SPORTBOX.tv.
