The Human Race portfolio of running and triathlon races includes the adidas Breakfast Run, The Royal Windsor Triathlon, The Salford ITU World Cup and The Eton SuperSprint Series.
Benchmark Sport will be shaping Human Race's sponsorship programme and implementing a PR campaign to drive both consumer and corporate awareness of the events.
The consumer awareness drive will aim to deliver incremental value for sponsors with a primary focus on tying up a deal with a national newspaper media partner.
There is a desire to run more corporate events for major companies such as Tesco and Unilever, who currently have bespoke events created for them.
