His responsibilities will include overseeing all TWI's contractual relationships with broadcasters and co-production partners when he starts next month.
Baker, 44, will also work closely with senior vice president - production and business development, Alastair Waddington, and its director of programming and production - sport, Graham Fry, in relation to all TWI's production business, amounting to nearly 9,000 hours a year. And he will have input into the business development arena overseen by Waddington.
The new appointment reflects TWI's growing activities across not only its traditional heartland of sports programming, but also in the entertainment and factual fields.
It was also recently appointed host broadcaster to the 15th Doha Asian Games 2006, in a joint venture with HBS.
