Sport PR specialists, Lexis Sport, have been appointed to work with the Rugby Football Union (RFU) on lifestyle PR.
Lexis Sport’s brief is to help develop the profile of rugby both on and off the field and to compliment the RFU’s existing PR programme.
They will report directly to England media manager Dee McIntosh.
Their remit includes providing added value to RFU sponsors as well as driving further commercial opportunities through the PR activity.
Lexis Sport, a division of Lexis Public Relations, also counts the Barclays Premiership sponsorship amongst its clients.
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
